Black Box is a photography and video recording studio located in Montreal’s Mile-Ex. The company appealed to Paprika to design a striking visual identity which would attract a wide clientele of image professionals.
For the occasion, we designed a “mirror” logotype whose lettering is perfectly symmetrical on each side of the horizontal axis. Specific to photography, this concept of reflection was used on each piece of the letterhead design. The business card, however, is the concept’s highlight. When its folding is right-angled, the logo is reflected on shiny cardboard and becomes entirely visible.