Clovis offers personalized private coaching for private individuals or companies. The Quebec-based company gave itself the mission to assist customers in reaching their goals and surpassing themselves.
In 2014, Clovis commissioned Paprika for the creation of its visual identity and letterhead design. In collaboration with the designer Catherine D’Amours, we designed a refined and classic identity built around the symbol of the horse. Emblematic of natural strength, elegance, and speed, this rallying animal was also judiciously chosen because it symbolizes the company’s values. The stylized representation of the horse, embossed on letterhead design items, is reminiscent of the circular shape of the C of Clovis, whereas the circle which surrounds it highlights the idea of federation. As for the color palette, the white has a soothing effect, while the navy blue and gold evoke success and excellence.