Concertium is an agency specialized in tour management for song artists and humorists. Despite its limited budget, Concertium wants to establish itself as a big player in the industry by capitalizing on its product range’s comic touch.
The company appealed to Paprika to design a promotional piece aiming to introduce its artists to the directors of cabaret rooms, auditoriums, and other venues alike in a playful fashion. We drew inspiration from food trucks and developed a mini-campaign whereby a hamburger evokes the world of tours and its share of food taken on the go. Each hamburger’s ingredient introduces an artist or group managed by the agency.