Jodoin Lamarre Pratte architects groups together 80 architects, technicians, designers, and other professionals involved in architectural design as well as specialized building construction and redevelopment. After 55 years of creation, the firm wished to actualize its visual identity. Strongly inspired by the company’s projects, Paprika designed a brand image which plays with volume misalignment. We also chose a typeface similar to that of their blueprints. The simple color palette is in harmony with professionalism and perfectionism.