The Palais des congrès de Montréal offers multipurpose and ultramodern facilities which cater to large or smaller activities. Being at the crossroads of the city’s main touristic areas, the institution asked Paprika to develop promotional materials which would present the Palais des congrès as a must for international conventions. To meet their needs, we designed a promotional piece under the theme “The Palais des congrès, at the center of everything” and made up of four booklets packaged in a poster which also serves as a map of Montreal’s city center. Those booklets point out all the advantages and points of interest one will find at the Palais and its surroundings in a very unconventional fashion. One of the booklets was even made using four mini flipbooks. With such a print, the Palais des congrès proves it offers a different experience, even down to the smallest details.