BeaverTails makes tasty pastries inspired by an ancient European recipe. Sweetened to perfection, those sweets are distributed throughout Canada. The company appealed to Paprika to revamp its logo and expand its packaging range.
We kept in mind that the traditional nature of the company’s product range was its trademark’s sparehead. In that light, we refined the company’s logo without getting rid of its key features so as not to destabilize its loyal customer base. Furthermore, we suggested the addition of “brown kraft paper” to the company’s corporative color palette in order to highlight its products’ traditional roots. Moreover, we redrew the coffee goblets, packaging paper, disposable napkins, take-out boxes of its take away counter as well as the packaging of some of its in-store products.