Castor is a brand of crystal-covered gourmet toothpicks made from flavored wood and brimming with natural, off-the-wall, and original flavors. The company’s mission is to make toothpicks attractive and trendy. Paprika was commissioned to design the brand’s unique identity, packaging, and promotional material.
We drew inspiration from the brand’s designation and created a playful, stylized beaver-shaped packaging. We used brown cardboard reminiscent of the animal’s fur while the white strip used to seal the packaging is modeled after the animal’s teeth. What is more, each flavor combination can be identified by a bright tint which reminds us of its fragrance. The friendly and distinct packaging tickles the consumer’s curiosity.