À chacun son pain / Branding

À chacun son pain is a recognized artisanal bakery, café, and pizzeria from Baie-Saint-Paul and Mont-Ste-Anne. In 2014, the small diverse Quebec business commissioned Paprika to review its visual identity program.
To achieve this mandate, we drew inspiration from the bread peel of the company’s former identity and the wood oven used for cooking ingredients. The fusion of those two elements made it possible to create an “A” whose round silhouette is reminiscent of the oven’s shape, while the countershape symbolizes the bread peel. Integrated into the company’s name, this typographic element is also omnipresent throughout the business products’ various designations. Simple and efficient, the symbol is identity program’s centerpiece and allows for many variations.