Gaïa Riverlodge / Branding

Located in the tropical forest, the Gaïa Riverlodge is one of Belize’s most highly prized ecotourism destinations. Formerly known as the Five Sisters Lodge, the hotel complex had lost some of its splendour over time. The client wished to simultaneously operate a metamorphosis of the establishment and of its brand. To define the visual identity of this jungle destination of adventures and comfort, Paprika drew inspiration from the tropical forest, bamboos, and thatched-roof maisonettes. In tribute to the surrounding green scenery, the logo’s sage green colour provides a touch of calm sophistication.