AUTOUR DE LA POMME CIDERS

For this orchard of 1,000 apple trees in the heart of Shefford, Autour de la pomme is a project born of a passion for agriculture and the science behind the production of local products. The founding couple, who trained in oenology at the University of Montpellier, have the know-how and expertise needed to make a wide range of top-quality ciders, from vintage ciders to sparkling, corked and ice ciders. Paprika has reinvented the packaging for the cider-maker’s flagship products, namely its Les complices and Dans ma bulle ranges, marketed by the Société des Alcools du Québec. Each product features bucolic scenes in an orchard, playing on the ‘O’ of the Autour de la pomme brand. The cleverly executed, simple and sensitive illustrations, by Gérard Dubois, create an imaginary countryside with these fairytale characters. The colours associated with the illustrations highlight the cider dresses, in contrast or continuity with them.