MIKADO

A Japanese-inspired restaurant that has been operating in Outremont since 1986, Mikado has appointed Paprika to update its brand. A popular destination where authentic Japanese cuisine rubs shoulders with the world’s contemporary culinary influences, the establishment wanted a meeting of elegance and tradition. Paprika proposed a minimalist, airy and delicate approach for this signature that translates the gesture. A series of abstract illustrations has also been developed, based on this free gesture. The Bagoss typography by displaay Type Foundry is integrated into this platform, a baton with delicate serifs flared on one side, adding a touch of refinement. All the printed pieces are presented on media that give pride of place to materials such as cotton and rice paper.