Habitat – 2025 Art Souterrain Festival

For its 17th edition, from March 15 to April 6, 2025, the Art Souterrain Festival transforms the underground spaces into a new kind of habitat. The program questions how we inhabit a world in flux, exploring intimacy and our relationship to spaces. Paprika designed the 2025 campaign using a play of overlays revealing familiar textures — metal, wood, grass, gravel, glass — tied to a vibrant and saturated color palette. Bold, large-scale typography enhances the visual impact and asserts the Festival’s identity.