Designed for Ritual, a Quebec-based film distributor, these posters for Kalak convey the protagonist Jan’s inner turmoil through powerful typographic elements. The title, in intense red, mirrors his profound suffering. The typography, utilized as a mask, symbolizes Jan’s dual identity and emotional confinement, with lines evoking bars that represent his internal prison. This design choice reflects a pivotal moment when Jan collaborates with a shaman to create a mask, blending his struggle for cultural assimilation with his fight to escape personal trauma. The poster encapsulates the tension and chaos Jan brings to the Greenlandic community, captured vividly through its typographic composition.
Awards:
IDEA 2025 - Silver in the Communication - Poster Category