L’automne des idées

The Frac Poitou-Charentes commissioned Paprika to create and produce a campaign program for the exhibition L’automne des idées, curated by Elise Girardot. The exhibition’s concept—sparked by the discovery of a strangely isolated skull in the Quéroy cave and the hypotheses surrounding its isolation—draws on layers of memory found within a selection of works from the collection, featuring artists such as Isabelle Ferreira, Elize Charcosset, Meiro Koizumi, and Malala Andrialavidrazana. The graphic concept plays with visual codes linked to erosion, oblivion, obsolescence, and alteration, hinting at the sensory experience awaiting visitors. Against a yellow backdrop unfolds a title with fragmented materiality, making a striking impression at first glance. The agency rolled out the platform through an outdoor campaign, an exhibition program, and various digital assets, including promotional banners and invitations.