For its 3rd edition, the Marathon des Neiges returns to the heart of a Montreal winter with three race distances: 10, 21, and 42 km. The visual identity of this 3rd edition draws on a graphic language rooted in modernist aesthetics, lending prestige and legitimacy to an event that continues to grow year after year. By embracing the joy of winter and its visual codes, the identity aims to generate excitement around this one-of-a-kind race — and to bring in new enthusiasts.