Maison Corbeil is a Quebec store which offers furniture and high end decoration items. In 2014, the company wished to exploit television for the first time in its history. Paprika concocted for them a series of television adverts that were broadcasted throughout the year at peak viewing times. To highlight the company’s uniqueness, we wished to create adverts that contrasted with those of its competitors. In that light, we exclusively made animate commercials. The latter wonderfully conveyed Maison Corbeil’s firmly established graphic signature and subtlety reflected on its product range and boldness as well as on the originality of its products.