Le Naturiste is a natural health specialist that commercializes its well-being products through a network 65 Quebec stores. As the offer in its field of expertise keeps growing, the company commissioned Paprika to review its brand image. We thus proposed a new logo evolving in a zen and elegant contemporary graphic universe. The whole visual identity program was galvanized. The packaging, employees’ uniforms, letterhead design, in-store presentations: nothing was spared. Their ever-growing product range required greater harmony as well as information’s standardization. A quick glimpse now allows the buyer to compare two products and make an educated choice tailored to their needs. A soft color palette was established, thus offering a whole new in-store consumer experience oozing with well-being and relaxation. It becomes clear to the customer that a much needed awaits them.