Baronet is a high-end furniture manufacturer. In the spring of 2007, the company commissioned Paprika to design “Pure Canadian Product”, a showroom celebrating the manufacturer’s roots.
We drew inspiration from Canada’s traditional iconography and illustrated maple leaves, beavers, officers of the Royal Canadian Mounted Police, and other symbols of identity on large, luminous panels. To make reference to the Canadian flag, those images were drawn in red and white. We also painted grey lines on a few walls to create a linear pattern reminiscent of Canadian forest trees. To make the image even more striking, we hanged sap-collecting buckets up each line.
Grafika 2008 - Prix / Design d'exposition commerciale
Graphex 2008 National Design Awards - Prix d’excellence / Environmental