The Pierre Elliot Trudeau Foundation is a Canadian charity devoted to the advancement of social sciences and humanities through the doctoral scholarships, research prizes, mentorship, and public events it offers. The Fondation gave Paprika the mandate to review its visual identity program.
Since the Fountation’s back bone is the elevation of thinking, we thought it was primordial that such a noble philosophy transpired through the brand. To do this, we created a symbol in which one can see the letters “F” and “T” as well as the graphic representation of a staircase. We also used a simple and contemporary font which suggests that the Pierre Elliot Trudeau Foundation is concerned with current issues.