For this newly opened café bordering the Rose Garden in the Town of Mount Royal, Paprika infused the brand identity with a feeling of comfort and warmth, like a parka that envelops us and protects us from inclement weather.
Using verticality on a boreal green background, the design is a nod to parka labels: a strong brand identity that, through a careful attention to detail, is echoed in an elegant, integrated spatial design and on all the touchpoints.