Cégep Gérald-Godin / Branding

Cégep Gérald-Godin’s direction appealed to Paprika to design a new identity that would highlight its buildings’ richness.

After examining several architectural elements of the Cégep, we drew particular inspiration from the arches of the old building. Their distinct shape served as a basis for the logotype’s letters. With steadfastness and rigor, we drew all the letters of the alphabet as well as all the numbers and punctuation signs to come up with a full-fledged rewriting. The spaces between letters required strenuous fine-tuning work which was perfected with the help of FontLab.