This fall, the MNBAQ presents the prolific work of Evergon, Canada’s leading photographic artist, with the retrospective exhibition Evergon, Theatres of the Intimate. An immense creative force, identity, bodily diversity, love, desire, and aging are at the heart of his work, intersecting with current issues concerning cultural, bodily and identity diversity. For the campaign, Paprika uses a game of unveiling, the height of delicacy and modesty, to stealthily show the details of these sultry works. A revelation of the intimate, where the bodies are offered on a soft pink frame, an immaculate and enveloping veil. Evergon is titled in a humanist typography with an eclectic and idiosyncratic character, echoing the artist’s colourful character. The campaign is deployed in billboards, video and digital advertising, outdoor and indoor signage.