Giasson Design is an agency specialized in the interior design of corporate jet planes. Evolving in a very precise realm, the company wished to have a new identity that would convey well the advantages of its high-end services.
Paprika first proposed a new and more actual typeface nonetheless marked with traditions. We also suggested silver as the new corporate color, for its simplicity and elegance perfectly matched the interiors created by Giasson Design. Finally, a graphic reproduction of a vapor trail was used as a light distinctive detail in some places or as a pattern in other places. This metamorphosed identify humbly expresses this design company’s professionalism.