LA FERME DU LOUP

Pioneers in the production of maple wines, the artisans at La ferme du loup (wolf farm) rely on their savoir-faire and meticulousness to develop exceptional products while respecting the forest ecosystem. Conservation of the land and the promotion of northern and boreal flavours inspire the creation of these products—sparkling wines, severs, and maple syrups—all enhanced with wild flowers and fruits. The wolf at the heart of the identity project becomes the brand’s signature—its crudely sketched head is used in the logo and shaped like the letter F for the word “farm.” Each letter in the brand’s initialism (LFDL) is drawn in a playful and semi-abstract manner, showing a wolf that changes shapes, poses, and even attitudes as it is accompanied by its bestiary and habitat—cabins, flowers, and conifers—so that each label includes the initials of the brand name. With a limited palette of fresh and intense colours and a raw, simple font, the brand identity comes to life on a wide range of products, all with distinct notes and aromas to brighten up any meal.