Luigi & Iango: Unveiled, the first exhibition of photographic duo Luigi & Iango’s work, was presented at the Palazzo Reale in Milan. Showing 100 fine art prints of their most acclaimed work as well as unpublished, archive, and behind-the-scenes materials and videos, Unveiled converges on a single approach in the duo’s search for images that are aesthetically beautifully and, at the same time, a reflection of our society and today’s values.
For this exhibition—an introspective rather than a retrospective—Paprika designed an enigmatic campaign around the black and white photographs, showing half-veiled faces. The campaign featured posters, also displayed on Milan’s iconic tramway, with Madonna’s face.