OPEN HOUSE / CÉGEP SAINT-LAURENT

Cégep Saint-Laurent asked Paprika to redesign its Open House, an important biannual event that promotes the post-secondary college with potential students. The repetition and superimposition of the typographic phrase “Open House” in the institutional blue and a bright lime green create a perspective effect simulating the entrance doors into the college itself. An impactful event design that was standardized through its various touchpoints including an installation, kiosks, promotional material, and a poster and social media campaign.