Paprika

Paprika / Graffitithérapie

Promotion

For the New Year 2009, Paprika crafted a unique gift that was distributed to its clients and collaborators. We drew inspiration from the work of graffiti artists, whose free-spirited art formulates ideas, protests, and makes itself heard.

To unleash the graffiti artist in each one of us, we designed an experimental book featuring photos of European and Northern American blank walls. We cared to include a felt-tip marker and stencils to allow the reader to draw their own ideas. We also tagged each book’s cover so as to create unique and rare pieces.

Awards:

Graphex 2010 National Design Awards : Honorable mention / Self promotion
AIGA Annual Design Competitions 2009 
The One Show 2009 - Merit award / Self-promotion