Paprika

Paprika / Handle with Care 

Packaging, Promotion

To mark the New Year 2010, Paprika wished to offer its collaborators a practical gift. The wine bag seemed like the perfect candidate to us. In a box the size of a bottle, we offered eight different gift bags covered with humoristic sentences such as ”Pull the handle in case of emergency only – can contain or contains depanneur wine” or “Ten minutes of skipping to burn one wine glass’s worth of calories”. The handles’ shape, that of the bags or their content proved to be an endless source of concepts and giggles.

Awards:

Grafika 2011 - Grand Prix / Autopromotion
Type director’s club 2010
Communication Arts Design Annual 2010
Coupe Magazine 2010
AIGA Annual Design Competitions 31 - Price / Experimenting
ADC Annual Awards 2010 - Merit Award / Self-promotion