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      Periphere

      Periphere / Branding

      Branding

      Periphere offers unique furniture to a clientele obsessed with contemporary design and fine lines. Located in Montreal, the company offers a distinct product line and consumer experience by leaving its furniture’s manufacturing in the hands of outstanding craftsmen. Wishing to stand out from its more impersonal competitors, Periphere appealed to Paprika to design a visual identity and business card representative of its product range’s quality.

      To achieve this mandate, we drew a simple but striking signature in which the “h” is modeled after a chair’s silhouette. With no intention of a bad word play, this detail sits well with the logo and gives it an air of stability. As the business card also had to be up to this standard, we produced cards in metal to show that Periphere doesn’t skimp on quality, even when it pertains to the most innocuous details. Partly because of their daring brand image, their debut in the field was well noticed.

      Awards:

      • Grafika 2009 - Prix / Catégorie pièce promotionnelle
      • Grafika 2009 - Grand Prix / Catégorie site web d’entreprise
      • Applied Arts Design and Advertising 2005 - Brochure
      • Coupe 2004 - Brochure
      • Grafika 2004 - Gagnant, brochure corporative
      • Applied Arts 2003 - Identity Program
      • Applied Arts 2003 - Brochure
      • British Design & Art Direction 2003 - Excellence Award
      • Graphex 2003 National Design Awards - Award of Excellence
      • The Art Directors Club 2003 - Distinctive Award
      • Grafika 2002 - Grand Prix, programme de branding
      • Type Directors Club 2002 - Certificate of Typographic Excellence

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