Simplicim / New clinic Invitation

Established by specialized dental surgeon Dr. Mireille Faucher, Simplicim fosters an implantology approach. The company’s philosophy is to promote the development of implantology among dental care professionals. To announce the opening of its new Rosemère clinic, the company asked Paprika to design a brochure meant for mailing. Intended for a professional clientele, the promotional mailing had to reflect the company’s sophisticated touch as well as the architecture and state-of-the-art facilities of the new establishment. Incisive and concentric cuttings were made to create the brochure’s circle, which is both evocative of the pivot used in implantology and an important element of the company’s visual identity program. This clever use of cuttings allows to keep a focal point on informative elements throughout the pages. The visual simplicity, the dominance of the white, and the metallic envelope ensure strong links with Simplicim’s brand image and the new clinic’s innovative nature. A piece that elegantly distinguishes itself from the mountain of envelopes doctors find on their desks!