SPORTS NUTRITION/PE 2.0 – PROTEIN PRODUCTS

Naturiste launched a new line of protein supplements for its athlete clientele. While the new packaging had to go hand in hand with the existing brand tree, which was developed by Paprika, the new line had to stand out so it could assert itself as a spearhead in a category with well-established codes and a distinct graphic universe. Against a metallic grey background, various shapes resembling spilled protein liquids fully or partially cover the names of the products. The saturated colours of these shapes offer a stark contrast to the high-waisted capitals of the Baton font, creating a bold, striking packaging.