Tella / Branding

Branding

Tella is a high-end furniture manufacturer tailored to its clients’ needs. The company gave Paprika the mandate to design its identity program. To represent the meticulous carpentry work behind Tella’s furniture, we chose wood textures to cover the company’s catalogues. The edges of the letterhead sheets were partially cut out to create a serrated pattern reminiscent of the sewing scissors of fashion designers, enthusiastic clients of the company.

Awards:

Applied Arts Design and Advertising Annual 2006
Grafika 2006 - Gagnant / Brochure corporative
Graphex 2006
Coupe Magazine 2005