COOP Établi / Branding

Établi is a cooperative that groups together twenty designers and manufacturers who join their forces to offer home furniture within the reach of many wallets. A local buying experience is proposed in many areas of Quebec. Paprika was commissioned to develop and design the cooperative’s identity. In order to recall the pure and simple lines of Établi’s furniture, we opted for a refined brand image. An exclusively black and white signature of elegant simplicity with a clever wink at furnishing seemed to us the ideal way to honor the cooperative’s soul. As for the letterhead design, it makes a judicious reference to the craftsmen’s workplace, namely, to the holes one may find in saw tables and wall panels alike. Établi’s brand image is a great example of subtle reference to the client’s product range.