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      DIVING INWARD
      Théâtre français du CNA
      Inspirational booklet
      • VIKTOR & ROLF : FASHION STATEMENTS

        Publishing
      • MILE END EN FÊTE

        Campaign
      • OUTREMER NATIONAL BALL

        Publishing
      • FIVE SISTERS

        Branding
      • OPEN HOUSE / CÉGEP SAINT-LAURENT

        Campaign
      • COUPLES EN AMOUR

        Branding
      • NÜSPACE

        Branding
      • PARALLELLES

        Campaign
      • 32 MCGOWAN CIDERS

        Packaging
      • LUIGI & IANGO UNVEILED – EXHIBITION

        Campaign
      • LUIGI & IANGO UNVEILED

        Publishing
      • VIEW THE NIGHT

        Campaign
      • DONALD SUTHERLAND

        Stamp
      • MARISOL – A RETROSPECTIVE

        Campaign
      • I MUSICI – 40th ANNIVERSARY CAMPAIGN

        Campaign
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        Branding
      • INSPQ – CORPORATIVE BROCHURES

        Branding, Publishing
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        Packaging
      • DIVING INWARD

        Campaign, Poster
      • LA FERME DU LOUP

        Branding, Packaging
      • CAFE PARKA

        Branding, Packaging
      • MAISON CORBEIL – 50th ANNIVERSARY CAMPAIGN

        Campaign, Video
      • QUEBEC FEMINISTS

        Stamp
      • DUMOUCHEL – MATRICES ET ESTAMPES EXHIBITION

        Environment, Promotion
      Paprika

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      Théâtre français du CNA

      DIVING INWARD

      Campaign, Poster

      On the heels of the success of the first campaign, Paprika was asked to create a second campaign for the National Arts Centre French Theatre’s 2023–2024 season. For the theatre’s artistic director Mani Soleymanlou, the upcoming season is filled with events that highlight our capacity to tackle life’s most difficult challenges and welcome its most wonderful gifts. A new season that seeks to remind us of our titanic power: our ability to overcome the insurmountable and affirm our insatiable need and unquenchable thirst for beauty.

      Studio AATOAA visuals—those thumbnail photographs of mini figurines presented like a diorama and literally allowing us to dive into the world of theatre—were the driving force behind the concept. The graphic design approach borrowed from the visual traditions of theatre posters with their subtle art deco influence, all with a contemporary touch. Every play title was assigned its own typeface to showcase its originality, while ensuring it fit into a harmonious and impactful campaign program.

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