Julie Snyder, a television personality adored by the Quebec public, has created with business partners Amélie Léger and Marie-Pier Gaudreault a new line of authentic, unadorned foods with a local flavour. These little gourmet pleasures breathe quality and rally around Quebec know-how and its producers. A vegetarian since 1991, Julie Snyder has always been interested in food and offers these gourmet products with less sugar, more protein and always in vegetarian, sometimes even vegan, versions, a real innovative culinary immersion. For this range of products, an identity programme and packaging with fresh notes and a bright and vivid colour palette have been designed. Julie’s figure, petite and slender, wearing her iconic outfits, poses with fruits and vegetables of extraordinary sizes. Tomatoes, rocket salad, lettuce, almonds and olives share the limelight in playful compositions by the eminent illustrator Gérard Dubois.