The MBAM Ball is a fundraising event that is vital to the maintenance of the Museum’s activities, as it is a not-for-profit organization that must generate nearly 60% of its annual operating budget. Entitled PRISMA, the 62nd edition brought together some 900 guests and raised more than $1.2 million in net proceeds to support the Museum’s main priorities: programming, collection development, maintenance and development of education and art therapy programs, and accessibility.
This 62nd edition is marked by the vivid and colorful universe of artists Jean-Michel Basquiat and Nicolas Party, whose featured exhibitions punctuate the experience of guests during this prestigious celebration. The agency created the name PRISMA and its signature, one that takes on its full scope in the striking force of a bold and geometric typography. Its letters act like a prism, revealing fragmented colors: a play of blue, yellow, orange and violet light, all in contrast and with a strong emphasis on gradations that evoke the festive and scenic character of the event. The invitation and the evening program given to the guests complete the brand platform developed for this project.