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      Agora de la danse
      MSDL
      Promenade Ontario 2022
      • Dumouchel : matrices et estampes Exhibition

        Environment, Promotion
      • SEE DANCE ON 4 STAGES

        Promotion
      • DUMOUCHEL IMPERISHABLE

        Environment, Promotion, Publishing
      • LES COULISSES DE L’ART

        Branding
      • CAFÉ NOTMAN

        Branding
      • SCHIAPARELLI

        Publishing
      • JULIE

      • PRISMA

        Branding
      • LA FÊTE

        Promotion
      • 2022 Catalogue

        Publishing
      • Inspirational booklet

        Publishing
      • Rebranding

        Branding
      • Evergon, theatres of the intimate

        Promotion
      • 2022-2033 Campaign

        Promotion
      • Campaign 2022-2023

        Promotion
      • Vintage Carousels

        Stamp
      • Amazing Journey Season Campaign 2022-2023

        Promotion
      • Rebrand and Season Campaign 2021-2022

        Branding, Promotion
      • Tomaté !

        Branding, Web Design
      • Website

        Web Design
      • Alexander Henderson Art and Nature

        Promotion
      • Sueurs Froides Book Series

        Publishing
      • There’s Light

        Publishing
      • Vintage Travel Posters

        Stamp
      Paprika

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      • All Clients
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      • Wayward Arts Magazine
      • William Gray

      MSDL

      Branding, Web Design

      Menkès Shooner Dagenais LeTourneux Architectes entrusts Paprika with the mandate to redesign its brand image as it becomes MSDL.The logo is constructed to evoke the horizon and the emergence of structures. The invisible part is like in architecture, the structure of the logo is anchored like a foundation. The evolution of the brand brings visual conciseness. The identity is singular, minimalist, evocative. All the letters are in lower case with a strong personality without scale variation.

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