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      Riopelle Book
      MSDL
      Atelier Monarque Architecture (AMA)
      • Alexander Henderson Art and Nature

        Promotion
      • There’s Light

        Publishing
      • Vintage Travel Posters

        Stamp
      • Sueurs Froides Book Series

        Publishing
      • Nicolas Party, L’heure mauve

        Publishing
      • JB Skin Sävvi

        Packaging
      • Platinum Jubilee of Her Majesty Queen Elizabeth II

        Stamp
      • Salome Bey

        Stamp
      • Resilient Voices-Pathways

        Promotion
      • Sage aged gin

        Packaging
      • JPG A – Z Campaign

        Promotion
      • JPG A – Z Book

        Publishing
      • Petite Eau Vodka

        Packaging
      • 100th anniversary McCord Museum

        Promotion
      • Agora de la danse

        Promotion
      • Promenade Ontario 2021

        Environment
      • Bourgie Hall 10th anniversary

        Promotion
      • Saga Grand Gin

        Packaging
      • Distillerie Grand Dérangement

        Branding
      • 283 St-Louis

      • Philipp Fürhofer (Dis)Illusions

        Publishing
      • Leonard Cohen

        Stamp
      • Art Souterrain Fundraiser Tote Bag

        Promotion
      • Riopelle Book

        Publishing
      Paprika

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      MSDL

      Branding, Web Design

      Menkès Shooner Dagenais LeTourneux Architectes entrusts Paprika with the mandate to redesign its brand image as it becomes MSDL.The logo is constructed to evoke the horizon and the emergence of structures. The invisible part is like in architecture, the structure of the logo is anchored like a foundation. The evolution of the brand brings visual conciseness. The identity is singular, minimalist, evocative. All the letters are in lower case with a strong personality without scale variation.

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