MSDL

Menkès Shooner Dagenais LeTourneux Architectes entrusts Paprika with the mandate to redesign its brand image as it becomes MSDL.The logo is constructed to evoke the horizon and the emergence of structures. The invisible part is like in architecture, the structure of the logo is anchored like a foundation. The evolution of the brand brings visual conciseness. The identity is singular, minimalist, evocative. All the letters are in lower case with a strong personality without scale variation.