Domison is a furniture manufacturer whose philosophy is to offer sophisticated, unique and innovative goods within the reach of most wallets. According to Domison, quality design is a right rather than a privilege. The Quebec company appealed to Paprika for its brand image. As Domison hoped for a classic signature, we chose a serif typeface which we modified in a very subtle fashion to make it unique. More than a simple logo, Domison’s visual identity has become a highly organic and malleable graphic universe which reinvents itself with every project. Just like the company itself, the identity program is constantly evolving.
Awards:
Grafika 2009 - Prix / Catégorie pièce promotionnelle
Grafika 2009 - Prix / Catégorie programme d’identité visuelle
Grafika 2009 - Grand prix / Catégorie catalogue commercial