Les Allusifs is a small editor that publishes works of fiction by European and North American writers. The artistic direction of each collection distinguishes its books from novels published by more commercial publishers. Paprika’s mandate was to create a book cover for the detective novel collection “3/4 Polar” which would make it entirely distinguishable from the editor’s other publications. We proposed a cream-white background stained with a splash of bloody-like, gleaming red ink which immediately sets the dramatic tone of the detective novel collection. The potential reader will undoubtedly know what type of reading awaits them!