Musée des beaux-arts de Montréal (MBAM)

MBAM / The Museum gets bigger

Environment

During the renovation works of the Museum of Fine Arts of Montreal, Paprika installed temporary signage entitled “The Museum gets bigger” to conceal the occasional indoor and outdoor inconvenience caused by those major works. By adopting the institutional yellow colour as a sort of visual medium, we made great fences in which three visual concepts matched with each other to create a playful and original environment. We first tempered the MBAM logo by rebuilding it with the help of construction site tape. Moreover, we typographically exploited the onomatopoeia associated with the common noise around renovation works. Finally, we took pleasure in integrating renovation-related elements to the works such as paint cans, safety helmets, and various tools. The installation seems to have pleased the passers-by. Some of them even claimed ownership of a few reproductions!

Awards:

Grafika 2010  - Grand Prix / Projet spécial
Type director’s club 2010
ADC Annual Awards 2010 - Silver Cube Award / Environmental
AIGA Annual Design Competitions 31 - Price / Informing – Signage
Graphex 2010 National Design Awards - First place / Signage and environmental design
Coupe Magazine 2010

VIKTOR & ROLF : FASHION STATEMENTS

MILE END EN FÊTE

OUTREMER NATIONAL BALL

FIVE SISTERS

OPEN HOUSE / CÉGEP SAINT-LAURENT

COUPLES EN AMOUR

NÜSPACE

PARALLELLES

32 MCGOWAN CIDERS

LUIGI & IANGO UNVEILED – EXHIBITION

LUIGI & IANGO UNVEILED

VIEW THE NIGHT

DONALD SUTHERLAND

MARISOL – A RETROSPECTIVE

I MUSICI – 40th ANNIVERSARY CAMPAIGN

ATELIER CARLE

INSPQ – CORPORATIVE BROCHURES

SPORTS NUTRITION/PE 2.0 – PROTEIN PRODUCTS

DIVING INWARD

LA FERME DU LOUP

CAFE PARKA

MAISON CORBEIL – 50th ANNIVERSARY CAMPAIGN

QUEBEC FEMINISTS

DUMOUCHEL – MATRICES ET ESTAMPES EXHIBITION

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Musée des beaux-arts de Montréal (MBAM)

MBAM / The Museum gets bigger

Awards: