Musée des beaux-arts de Montréal (MBAM)

MBAM / The Museum gets bigger

Environment

During the renovation works of the Museum of Fine Arts of Montreal, Paprika installed temporary signage entitled “The Museum gets bigger” to conceal the occasional indoor and outdoor inconvenience caused by those major works. By adopting the institutional yellow colour as a sort of visual medium, we made great fences in which three visual concepts matched with each other to create a playful and original environment. We first tempered the MBAM logo by rebuilding it with the help of construction site tape. Moreover, we typographically exploited the onomatopoeia associated with the common noise around renovation works. Finally, we took pleasure in integrating renovation-related elements to the works such as paint cans, safety helmets, and various tools. The installation seems to have pleased the passers-by. Some of them even claimed ownership of a few reproductions!

Awards:

Grafika 2010  - Grand Prix / Projet spécial
Type director’s club 2010
ADC Annual Awards 2010 - Silver Cube Award / Environmental
AIGA Annual Design Competitions 31 - Price / Informing – Signage
Graphex 2010 National Design Awards - First place / Signage and environmental design
Coupe Magazine 2010

Orbite / EDB

Notabilia / Notabilia 5 years

Stewart Museum / Paris en Vitrine

Maitri / Home Collection

CDN-NDG / Citizens’ initiative

Wayward Arts Magazine / Canada 150 – from A to Z

MAC / Leonard Cohen – A Crack in Everything

MBAM / Napoleon

McCord Museum / Balenciaga

Home Société / I am Many Things

Art Souterrain / True or False

Canada Post / Queen Elizabeth II

McCord Museum / Illusions – The art of magic

Eureka / Catalogue

Canada Post / Formula 1

Simplicim / Denturomax

Trudeau Fondation / Annual Reports

Canada Post / Year of the Rooster

William Gray / Branding

Must Society / New in Griffintown

Peter Lindbergh / A Different Vision on Fashion Photography

Materia / Branding

Stewart Museum / Curiosities

Notabilia / 22 lettres imaginaires d’écrivains bien réels

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Musée des beaux-arts de Montréal (MBAM)

MBAM / The Museum gets bigger

Awards: