Musée des beaux-arts de Montréal (MBAM)

MBAM / The Museum gets bigger

Environment

During the renovation works of the Museum of Fine Arts of Montreal, Paprika installed temporary signage entitled “The Museum gets bigger” to conceal the occasional indoor and outdoor inconvenience caused by those major works. By adopting the institutional yellow colour as a sort of visual medium, we made great fences in which three visual concepts matched with each other to create a playful and original environment. We first tempered the MBAM logo by rebuilding it with the help of construction site tape. Moreover, we typographically exploited the onomatopoeia associated with the common noise around renovation works. Finally, we took pleasure in integrating renovation-related elements to the works such as paint cans, safety helmets, and various tools. The installation seems to have pleased the passers-by. Some of them even claimed ownership of a few reproductions!

Awards:

Grafika 2010  - Grand Prix / Projet spécial
Type director’s club 2010
ADC Annual Awards 2010 - Silver Cube Award / Environmental
AIGA Annual Design Competitions 31 - Price / Informing – Signage
Graphex 2010 National Design Awards - First place / Signage and environmental design
Coupe Magazine 2010

SAISON PLONGÉE INTÉRIEURE

QUEBEC FEMINISTS

Dumouchel : matrices et estampes Exhibition

SEE DANCE ON 4 STAGES

DUMOUCHEL IMPERISHABLE

LES COULISSES DE L’ART

CAFÉ NOTMAN

SCHIAPARELLI

JULIE

PRISMA

LA FÊTE

2022 Catalogue

Inspirational booklet

Rebranding

Evergon, theatres of the intimate

2022-2033 Campaign

Campaign 2022-2023

Vintage Carousels

Amazing Journey Season Campaign 2022-2023

Rebrand and Season Campaign 2021-2022

Tomaté !

Website

Alexander Henderson Art and Nature

Sueurs Froides Book Series

Filter by

Back to Filter

Back to filter

Musée des beaux-arts de Montréal (MBAM)

MBAM / The Museum gets bigger

Awards: