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      Paprika / Handle with Care

      Paprika / Halsningar
      Paprika
      Paprika / Wrapping Paper
      • Orbite / EDB

        Environment
      • Notabilia / Notabilia 5 years

        Publishing
      • Stewart Museum / Paris en Vitrine

        Environment
      • Maitri / Home Collection

        Packaging
      • CDN-NDG / Citizens’ initiative

        Promotion
      • Wayward Arts Magazine / Canada 150 – from A to Z

        Publishing
      • MAC / Leonard Cohen – A Crack in Everything

        Environment, Publishing
      • MBAM / Napoleon

        Publishing
      • McCord Museum / Balenciaga

        Promotion
      • Home Société / I am Many Things

        Branding, Promotion
      • Art Souterrain / True or False

        Promotion
      • Canada Post / Queen Elizabeth II

        Stamp
      • McCord Museum / Illusions – The art of magic

        Publishing
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        Publishing
      • Canada Post / Formula 1

        Stamp
      • Simplicim / Denturomax

        Packaging, Promotion
      • Trudeau Fondation / Annual Reports

        Publishing
      • Canada Post / Year of the Rooster

        Stamp
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        Branding
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        Environment, Promotion
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        Publishing
      • Materia / Branding

        Branding
      • Stewart Museum / Curiosities

        Promotion, Publishing
      • Notabilia / 22 lettres imaginaires d’écrivains bien réels

        Publishing
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      Paprika

      Paprika / Halsningar

      Promotion

      For many years, Paprika has been partnering with Transcontinental to create a promotional piece they send to their clients and partners as end of the year wishes. Each time, we give ourselves the challenge to arouse surprise and bewilderment among a seasoned public of communication agencies and clients hooked on design. The piece also needs to highlight Paprika’s creative skills and Transcontinent’s virtuosity of execution. This time around, we chose to rethink the Christmas tree the IKEA way. A timely pastiche, given the likeness of our companies and the fact that we both belong to the great design community. If the concept seems easy at first sight, one must know that it was made entirely from scratch. The calibration of the tree’s pieces, for example, required both meticulous work to ensure a harmonious finish and making sure it wouldn’t become an assembly nightmare for those it was intended for. That said, the assembly had to retain a certain complexity. We are still talking about IKEA!

      Awards:

      • Grafika 2013 - Projet primé
      • Communication Arts Design Annual 2012

      • Coupe Magazine 2012
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