David Sanders / Branding

David Sanders is specialized in high-end renovation works and interior painting. The Canadian company commissioned Paprika for its branding and letterhead design.

We drew inspiration from old garage and business signs of the fifties and mixed fonts so as to create a convivial and original logo. To preserve this vintage look and graphic unity throughout all variations, we chose to use a color palette evocative of the fifties and print the logo in pink on pastel paper. Those colored cardboards were then classified according to their color and they were pad-bound. The words “freshly painted” were written on their back, thus allowing for an additional use of the cards’ sheet. To remain within the theme of renovation, we printed the business cards on real color charts.